A new chapter in behavioral care, a corporate identity that emphasizes the concept of a “keystone,” the development of new private pediatrics for children with special needs, and programs for each child to achieve their full potential in life. And mindful that most clinics and institutions have a cold, medical, or utilitarian environment, we wanted to present Keystone Behavioral Pediatrics in a more family- and kid-friendly manner to differentiate from clinic- and hospital-based alternatives. The keystone concept is illustrated by a colorful child’s pinwheel, which suggests a child-centric focus and movement as the child progresses through the programs. All the different collaterals are bright and friendly; they maintain consistency throughout the entire brand.

The outcome: In the first year, Keystone Behavioral Pediatrics achieved its projected census and subsequently grew year over year, now occupying more than 10,000 sq. ft., with an enrollment of more than 250 students and a growing staff of over 75 professionals. The clinic has various organizations, including an academy, summer camps, and a children’s development center, reflecting its success and expanding reach.

AWARD: Graphic Design USA Winner, Branding