After 20 years of health care transformation, Zimmer Biomet needed to celebrate a significant accomplishment. They wanted to demonstrate that innovation continues to advance, delivering better surgical technology and improved patient outcomes; celebrate 20 Years of Pectus Bar; and reinforce the trust in ongoing innovation that healthcare professionals rely on. A lot has changed over 20 years. The pectus bar has helped thousands of patients, has become a trusted surgical device for surgeons, and has performed well across different settings. We analyzed all outcomes across patients and surgeons to create a strong message that emphasizes how doctors and patients trust a surgical device that impacts their lives and that doctors continue to use over the years.

The outcome. The trust matters branding campaign underscores why many surgeons have trusted the pectus bar for over 20 years and how it helps patients. We deliver a movement that builds belief in a surgical device after many years; we designed collateral materials branded to showcase the achievement and demonstrate that, after 20 years, it is the go-to device. This campaign also aims to energize their presence at the upcoming trade show and clinical meetings. We build a campaign on a proven brand with a strong message to reinforce it.

AWARD: Graphic Design USA Winner